This blog comprises of 6 parts:
- Introduction
- Track User Behaviour
- Marketing Campaign Analysis (This Blog)
- Push Notifications Service
- Deep Linking
- Crash Detection
- Authentication
We hope you find this blog useful. In this blog series, we will explore what it takes for a mobile app to be successful. This blog explains the elements that need to be incorporated to ensure the success and prosperity of such a product.
Part 3- Marketing Campaign Analysis
In the world of app development, it is crucial to grasp the importance of evaluating marketing endeavours for success. Analysing marketing campaigns acts as a guiding force, directing strategies towards acquiring and retaining customers in a certain way. Now let’s explore a scenario to understand how this concept translates into real-world situations.
Use Case: Empowering a Fitness App
Picture a fitness application that aims to increase user involvement and achieve growth. The marketing team behind this app carefully plans campaigns that are tailored to each, offering personalised workout challenges that cater to a range of users with different fitness levels and interests. Using data from user’s past workout history and preferences, the app customises notifications, in-app messages, and emails to encourage users to take part in these challenges.
Marketing Analysis Services :
- Google Analytics
- AppsFlyer
- Branch
- CleverTap
Key Differentiators :
- Personalization
- Automation
- Analytics and Insights
- Integration
- Customer Support and Resources
Services | Personalization | Automation | Analytics and Insights | Integration | Customer Support and Resources |
Advanced | Advanced | Advanced | Seamless | Best | |
Google Analytics | Advanced | Advanced | Advanced | Seamless | Best |
AppsFlyer | Intermediate | Basic | Intermediate | Complex | Good |
Branch | Basic | Basic | Basic | Complex | Good |
CleverTap | Intermediate | Intermediate | Intermediate | Seamless | Best |
Recommendation: Google Analytics
Google Analytics emerges as the tool of choice due to its comprehensive insights. By integrating its SDK, the fitness app gains access to a wealth of data, encompassing platform details, user information, installs, downloads, uninstalls, and more. Google Analytics enables event tracking for precise user activity monitoring, facilitating targeted user engagement. Additionally, the platform’s capacity to manage Google Ads and optimise campaigns based on events ensures a holistic marketing approach. Real-time analytics, cohorts, and funnels further streamline the marketing process.
